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Looking for some positive light for Italy’s future image Giannini turned to the Consorzio 100% Italiano…
In the luxury leather industry much of the work is carried out by hand using traditional skills, in order to achieve the best quality. An example of a good handbag made by these methods was estimated to have cost 90 euros in labour and, with fine materials, a total of 300 euros to produce, which makes its retail price of 500 euros a fair and reasonable figure, though these high standards don’t give anything like the profit margin that the illegal workshops do for those who use them..

The world looks to Italy for the prestige of its luxury fabrics and the renowned skill of its artisans. Sabrina Giannini’s investigation gave her severe concern that the luxury fashion market is losing sight of the value of this aspect of their Italian heritage.